ARCHERY EQUIPMENT SUPPLIERS for AUSTRALIA

News this week includes:

• The 2012 ATA Trade Show, held in Columbus, Ohio, USA has just been concluded. Some observations we made: Your first impression when you walk into the ATA Show is you have arrived in archery heaven. There is an enormous array of gear, huge numbers of people, celebrities like Ted Nugent, many of whom are not known by us in Australia and New Zealand, booths chock-a-block with staff and products and the opportunity to shoot all the new bows.
• People handing out every type of gimmick to get you to take a closer look at their new product can be a trifle overwhelming with flashing lights, amazing displays and interesting people everywhere you turn. Some booths have large posters of their celebrity TV bow hunters and when the celebrities are there at a signing, the queues can have up to 40 to 50 people waiting for an autograph, free cap, product or poster.
• Some stand outs we liked. A new lighter, quieter and more functional quiver from Trophy Ridge that does not compromise strength and has 4 powerful green LED lights for safety and convenience. This quiver is made of ballistix copolymer, 25% lighter than aluminium, sure to be a big hit.
• Easton showcased their ultra-narrow Injexion arrow with a .236" ultra-micro diameter, used by Olympic archers for downrange kinetic energy, but hard-hitting with stainless steel inserts for 65% more strength up front and 32% more impact resistance.
• There were 12 morning seminars each day attended by over 300 daily, covering technical aspects of archery equipment, product knowledge, selling, marketing and business development and management. We sure packed a lot into the 3 days of the show.
• There is a real sense of friendliness and genuinely wanting to impart their knowledge to you at the show and it is easy to start up a conversation when the booth knows you come from Down Under.
  Staff member Grant, at the entrance.
  

That's it for this week, good shooting...